IONIX ADVANCED TECHNOLOGIES
This is one of the many projects completed with Ionix. It involved redesigning their branding for both Ionix and HotSense product range.
- Client: Ionix Advanced Technologies Ltd
- Date: August, 2017
Ionix Advanced Technologies is a materials engineering company who acquired funding to develop a new ultrasonic transducer. The innovative piezo technology incorporated in all their devices, stems from work completed during one of the founders PHD’s.
The company was founded in 2011, and during the initial stage of company development they invested in minimal design work for their marketing and branding. This included:
The company wanted to update their brand style, and develop an individual brand for their product range HotSense, that was a sub brand of their original style. Additionally, they wanted this implemented across the whole company; from internal stationary and letterheads to external marketing materials. We further offered to create some brand guideline booklets, as they provide a blueprint for the style – allowing it to be replicated easily in the future.
The company has been growing for 6 years, and are at a point of reforming their brand and style to coincide with their new product range HotSense.
2 x Brand Guideline (Ionix and HotSense)
2 x Word Document Templates (Ionix and HotSense)
5 x Updated Ionix Documents
5 x Updated HotSense Documents
We rebranded the company image and product range, separating out the brands. We developed individual visual identities that represented key messages for each. The brands were designed harmoniously, complimenting each other well.
The Ionix brand was considered the prestigious and mature brand to HotSense’s energetic and extreme environment brand. We kept the red branding identity, taking out the bright blue entirely, instead complimenting the red with dark greys and white.
We transformed an image of a ceramic microstructure into a texture that can be applied across all their promotional materials. This subtle pattern represents the research and history of Ionix, who engineered their own piezo from a unique material composition found in all their products. The main material of this composition is ceramic.
With the HotSense brand, we focused more time on developing the logo to get a cleaner image. The original logo incorporated an ultrasonic wave from one of their tests. This element made the design busy, so we removed half of it, keeping enough of the shape to convey the same message.
We explored the idea of using a “pulse” to reflect HotSense’s technology which was modified for page numbers in document stationary. The blue from the original brand was separated out and became a highlight colour in this brand, used to emphasis points and highlight in images.
The client was pleased with the work. The branding is being implemented across the company from invoicing, transducer datasheets, to proposals for potential partners and investors.